• Designing A Custom Surfboard

    Follow along as we custom design & build a new surfboard.

  • Lockstep

    Website Design & Development

  • Gear Peer

    Identity, UX/UI, Development

We are an independent design & development company based in Venice, California.

We provide the following creative services:


Website / Identity / Print / Collateral / Packaging


Responsive / WordPress / Shopify / PHP / JS / HTML / CSS


Documentation / Ecommerce / Branding / Content / User Experience

On Design & Inspiration

Hopefully, we can agree that life is far too fleeting to spend it doing anything less than your passion. Otherwise, what was it all for?

Inspiration is a rare commodity and it should never be overlooked. When you feel it, go with it – whether it leads to another place, into an unreasonable hour of the night, or towards the light. Create and move forward. Seek out the ones who have contagious inspiration and soak in what you can, but always reciprocate.

Design is everywhere. Digital and analog mediums share traits, but can evoke entirely different emotions. The clean movement of digital type & pixels across a screen has a different life than the letter-pressed ink across heavy natural stock poster. But both mediums should always reflect the maker’s consideration and touch.

Print is very much alive. It breathes. It ages well and sometimes not. But print cannot travel boundless without digital. Digital can inject fantasy. Digital can make the experience as infinite as the mind will go.

Spirit is born from confidence, humility, and passion. Design is how you communicate that spirit.

Every child is an artist.
The challenge is to remain an artist after you grow up.

Pablo Picasso

The Stakeholders

Mike Slebodnik
Design / Blogging / Carpentry

David Jones
Development / Computer Languages / Rebel Alliance

Jason Speth
Photography / Video / Travel

Getting Started

The majority of what we do is in getting to know our clients. Once we are all familiar with each other’s working processes, the path is paved.

We’re in a unique position to serve as both the architect and the builder. Bring us a detailed plan or create one with our help. Either way, we’ll execute.

The work we do centers around using design to evoke a feeling and associating that feeling with your brand, to create the experience that’s best for everyone.

People will always value a good experience.

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